In 2012, we began hosting a pink hair day at Ellis Fischel Cancer Center in support of breast cancer awareness month. Hospital employees, patients and the general public “Pink out their ‘Do” to raise funds for free or reduced cost mammography. Pink hair is also available during September and October in the salon. 100% of the proceeds go back to Ellis for their mammogram fund. On average, the fundraiser yields about 10 free mammograms each year.